Friday, July 12, 2013

Increase Game Attendance With Sports Inflatables

By Stacey Massey


Promotion is an important part of high school, college and professional sports. Without it, there would be no way to increase crowd attendance. Without fans in the seats, it is impossible to generate money for the sports program and over time the program starts to suffer. Sports inflatables are a great promotional tool that draw new people out to games for entertainment.

For high school and college level events, inflatable tunnels are a popular choice. They are used during basketball, football, soccer and hockey games. The home team enters the playing area through the tunnel and unexpectedly bursts through the opening. This action is usually a surprise for fans in attendance and often elicits an immediate cheering response.

Sponsored ads can also be placed on these inflatable tunnels, which draws the attention of new supporters. Essentially, you can turn a fun addition to a game into another marketing tool. These ads are usually paid, so you are generating income for the sports program at the same time.

Another popular option is inflatable tents. They can be seen at sporting events of all types. They can be set up quickly and an exclusive area for the fans is instantly created. They also make a great area to do an autograph signing with players. You can also place sponsor advertisements on these items and increase potential sponsorship exposure even further.

Inflatable batting cages are often seen set up near baseball games. These interactive options allow the fans to show off their skills and participate in a fun activity. A fee can be charged for this activity or it can be used as a means of giving away prizes. Some great prize options include free tickets, team gear and of course cash. These types of activities can draw out a large crowd and get them more involved with a team, which in turn fills the stands.

Inflatables are possible to use during home events or away games. Once deflated and folded, they are very easy to transport. Using them during away games is a good way to get more fans to travel to those events. Home games generate the most income for the team, but having the fans in attendance while on the road is also important.

Local media outlets usually love events with inflatables. By using a tunnel for the team entrance and a tent for an autograph signing, you increase the chances of media exposure. A news segment about the team increases their exposure, in return, and generates increased interest in attending games.

Sports inflatables are an inexpensive marketing tool that can give many years of fun entertainment and promotion. When properly cared for and stored, they will last a very long time before needing replaced. They create a fun experience for fans and can be used as an exciting interactive tool for game attendees of every age. They can also create a sizeable income through sponsor advertisements. Many new sponsors could be located by presenting this new form of advertising option.




About the Author:



No comments:

Post a Comment